CEO of Entranet
Segesta (or Egesta), located in the north-west corner of Sicily, was an important trading town from the 7th century BCE onwards.
The temple at Segesta is something of an anomaly among
Mediterranean temples, and its history involves one of the most disastrous
events in the Peloponnesian War.
At first glance, the temple doesn’t seem too different
from others. However, taking a closer look, the construction is unfinished;
There was no roof, any sort of deity dedication, an altar,
or an interior room, nor even paint (nearly all Greco-Roman temples were
Why did they do that?
You see they had a war with the neighboring Selinunte and
they needed aid from Athens against them.
But they had to prove themselves first. They had to show
worthy of the Athenians’ alliance.
So they constructed this temple away from the city, at a
place that the Athenians could see it from their boat but far enough so they
wouldn’t decide to visit it.
All major cities back then had a temple…
When the envoys arrived,
they were treated to meals at the houses of various different citizens,
and at each house there were golden plates and silverware. What the Athenians didn’t know was that the Segestans
would quickly wash off the dishes between houses and take them to the next
house before the envoys arrived there.
Due to the city’s wealth
show to them, in the large temple and the the golden ware, the Athenians agreed
to assist them.
At this time, Athens
was nearly fifteen years into their war with Sparta.
Many people say that this
was the beginning of the end for the Peloponnesian Wars, simply because the
Athenians had to split forces at 2 wars at the same time.
What is the message here?
We think with our eyes.
This is something you should consider the next time you visit a company for a
presentation. Have visual aids because these really help.
• 67% of the people are more
willing to buy when they see graphics at a presentation.
• Viewers are
85% more likely to buy an online product after watching a video
• Colored graphics increase
the users percentage that will read the text by 80%
• Posts with images have an 180%
Our brain is is processing images
60.000 times faster than text
So pay attention to the image when you are presenting something…
Watch the video at https://www.youtube.com/watch?v=fwvWy95sbKA&t=1s
Tags: #segesta, #startupsbook, #startupspodcast, startupstories