“Logic is fantastic! We need it. BUT…”

As humans we would never be where we are without it. But it does not do what we thought it did. All important decisions [the ones that motivate us for action] are unconscious and emotional!

BIG THANKS to Lefteris Papageorgiou for featuring me in his new book on Startups and Sales! Especially for including my views on the preface at the beginning of the book! All the best to your excellent book Lefteris!

Meet Nikos Dimitriadis.


Dr. Nikolaos Dimitriadis (MBA, PhD) has been applying neuroscience and behavioral sciences in marketing, communications, leadership and education for over a decade.

He is the co-author of the book “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” for Kogan Page Publishers, London, and spoke at TEDx University of Strathclyde about the urgent need for Brain-Based Communications. He is a certified Neuromarketer and an award-winning communications professional (International PR Association Award, SABRE Award by Holmes Report and other international and national awards). He lectured at the Neuromarketing Manager Certificate Program at the Hamburg Media School among top Neuromarketing experts in the world.

As a Lecturer at Sheffield University Management School in the UK he was announced by MBA students as the best lecturer in the program. He has received both his PhD and his MBA from the University of Sheffield. Dr. Dimitriadis is the Faculty’s Regional Director for Serbia, Montenegro and Bosnia and Herzegovina and he is frequently lecturing at the Sheffield Executive MBA in East and Southeast Europe. His opinions are often featured in business and mainstream media, most notably in INC.COM.

As a consultant, trainer and management coach he has worked with companies and institutions such as IKEA, IBM, Nestle, Molson Coors, Johnson & Johnson, Banca Intesa Sanpaolo, Holcim, Pierre Fabre, Coca Cola, Raiffeisen Bank, Plaza Centers, Rauch, Teekanne, USAID, GIZ, Merrill Lynch, UK Embassies in the SEE region, Opportunity Bank and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia.

He is currently the CEO of Trizma Neuro, a cutting-edge Customer Neuroscience company.

He is a passionate supporter of brain-friendly communications, holistic research, constant brand innovation and of a results-driven, human-based corporate culture. 

by media@entranet