An Idea to the global market
Why should you read this book?
Because mistakes are common to every entrepreneur there is, out there.
These common mistakes are linked to certain failure.
And because this is the book I wish I had read, several years ago, when I started my first company.
If there was such a book back then, everything would have been much easier.
Did you know that if you serve wine from a heavy bottle, it tastes better?
Did you know that if your car is washed, you feel that it has a better performance?
Why do airline passengers feel safer if the aircraft does not have any advertisements on it?
Why was Uber a huge success even at cities that had excellent taxi services?
And why does anyone buy wine for cats?
This book is trying to answer all of the above and so many more, in order to reach the final conclusion and answer the main question:
Should all startuppers become psychologists?